Writing Samples
Note: Due to the nature of my work, some of my samples are considered confidential. If you are interested in my full portfolio, please contact me for access. If you already have the password, you can enter it here.
Features
Deeply reported magazine-style features requiring both independent research and individual interviews. In Portland State Magazine, I reported on the importance of vacation time on employee wellness. For Umpqua Bank’s 2019 Corporate Responsibility Report, I interviewed the director of mortgage loan servicing about leadership. Click the images to read the articles.
Campaigns
Longer, self-contained works comprising multiple pieces of copy united around a primary message or goal. The interior signage for Vacasa was used in thousands of their vacation rentals. Click the image to read the full work.
Blog Posts
At Vacasa, I wrote about vacation activities for the customer-oriented travel blog, Discover Vacasa. Click the images to read the posts.
Ads & Social Media
Pithy, short-form copy that drives engagement. For Vacasa, I wrote ad copy targeting homeowners that appeared in local newspapers. For Andrews McMeel, I wrote Facebook and Instagram ad copy promoting products as special-occasion gifts. Click the images to enlarge.
![Newspaper ad, Vacasa, 2017.](https://www.southwindediting.com/wp-content/uploads/2022/01/0650_IdahoMcallAd-V1.jpg)
Features
Deeply reported magazine-style features requiring both independent research and individual interviews. In Portland State Magazine, I reported on the importance of vacation time on employee wellness. For Umpqua Bank’s 2019 Corporate Responsibility Report, I interviewed the director of mortgage loan servicing about leadership. Tap the images to read the full articles.
Campaigns
Longer, self-contained works comprising multiple pieces of copy united around a primary message or goal. The interior signage for Vacasa was used in thousands of their vacation rentals. The projects for Umpqua Bank had an internal audience of 4,000. Tap the images to read the full work.
Blog Posts
At Vacasa, I wrote about vacation activities for the customer-oriented travel blog, Discover Vacasa. Tap the images to read the full blog posts.
Ads & Social Media
Pithy, short-form copy that drives engagement. For Vacasa, I wrote ad copy targeting homeowners that appeared in local newspapers. For Andrews McMeel, I wrote Facebook and Instagram ad copy promoting products as special-occasion gifts.
![Newspaper ad, Vacasa, 2018.](https://www.southwindediting.com/wp-content/uploads/2022/01/0650_IdahoMcallAd-V1.jpg)
![Facebook ad, Andrews McMeel Publishing, 2016.](https://www.southwindediting.com/wp-content/uploads/2022/01/Week-1_Family_IG-1.png)
![Instagram ad, Andrews McMeel Publishing, 2016.](https://www.southwindediting.com/wp-content/uploads/2022/01/Week-1_Friends_FB-2_Deskrop.png)
![Facebook ad, GoComics, 2016.](https://www.southwindediting.com/wp-content/uploads/2022/01/Week-1_2.png)